Parents across Washington state are being urged to exercise extra caution with a popular line of fidget toys after health officials noted a concerning uptick in related emergency calls.
The Washington Poison Center has observed a significant rise in reports involving children who have bitten into or otherwise exposed themselves to the contents of NeeDoh and similar squishy stress-relief items.
These colorful, malleable toys have become a staple in many households, appealing to kids and adults alike for their satisfying squeeze and sensory appeal.
Marketed as fun tools for stress relief and focus, they often feature gel-filled interiors encased in a soft outer shell. However, when young children treat them like chew toys—whether out of curiosity or imitation of online trends—the results can lead to unwanted contact with the inner material.
According to the center, the branded NeeDoh products typically contain maltose, a type of sugar that is generally considered nontoxic if ingested in small amounts.
That said, the gel itself is not designed for consumption and can trigger irritation in the mouth, on the skin, or in the eyes. Even without severe poisoning, such incidents prompt worried caregivers to reach out for guidance, contributing to the surge in calls this year.
Experts emphasize that these toys are intended strictly for squeezing and handling, not for biting, puncturing, or placing in the mouth.
Young children, in particular, may be drawn to the toys’ bright appearance and sometimes sweet-smelling or tasting fillings, increasing the temptation to explore them orally. Poison control specialists recommend keeping a close eye on playtime and promptly removing any damaged items to prevent accidental exposure.
This latest warning adds to growing concerns about squishy gel toys nationwide. Beyond ingestion risks, similar products have been linked to other hazards, such as chemical irritation from broken casings or even serious burns when toys are subjected to extreme temperatures like microwaving or being left in hot vehicles.
Health professionals advise parents to inspect toys regularly for signs of wear and to store them out of reach of toddlers and young explorers.
The Washington Poison Center continues to provide expert advice for families navigating these situations. In the event of an exposure, caregivers can contact them directly for personalized recommendations on next steps, helping to ensure minor mishaps do not escalate.
As these toys remain widely available and popular, awareness remains the best defense for keeping playtime safe and enjoyable.
