Diego Pavia has turned the Vanderbilt Commodores into one of the surprise stories of the 2025 college football season, guiding the team to marquee SEC victories over Missouri, Auburn, and South Carolina. The dual-threat quarterback has not only elevated the program on the field but has also become one of the most marketable players in the country.

On Wednesday, Pavia revealed his newest name, image, and likeness partnership, teaming up with TruGreen, the nation’s leading lawn-care provider.

“Used to run Turkey Bowls in the backyard with my brothers on Thanksgiving … now we’re leveling the playing field thanks to @trugreen,” Pavia posted on social media.

“Comment below to get your own Lawnbardi Trophy and gameday kit. Appreciate the #1 company in lawn care for hooking this up! #TruGreenPartner.”

The announcement continues a rapid rise in Pavia’s off-field earnings. According to On3’s latest NIL valuations, the Vanderbilt signal-caller now commands a $2 million valuation, placing him among the top quarterbacks in college football from a branding standpoint.

Prior to the TruGreen collaboration, Pavia had already secured partnerships with Raising Cane’s, AutoPro, The NIL Store, the law firm Morgan & Morgan, and Blanco Clothing.

With two regular season games left against Kentucky and Tennessee, the Commodores remain in the hunt for their first-ever berth in the College Football Playoff. In his second year under head coach Clark Lea, Pavia has thrown for 2,440 yards and 21 total touchdowns while completing an impressive 70.0 percent of his passes.

From backyard Thanksgiving games to multimillion-dollar endorsements and a potential playoff run, Diego Pavia’s journey has made him one of the most compelling figures in college football this season.